Archive for the ‘Garment basis’ Category
Humen clothing city, the construction of cultural tourism city no comments
Humen is currently one of the four Dresses production and sales base in China, the country has a greater influence on the information transmission cable products distribution center. More importantly, Humen has a timeless card: historical and cultural city. Humen will integrate the existing tourism resources and effort to build cultural tourism, business travel, leisure and shopping tourism rolled into one Binhai International Mall.
The Humen annually welcome four million visitors
Humen is a hero of the land 100 years ago, a national hero Lin led the the Humen military and civilian anti-drug smoke feat Anti-British enemies of Islam, the Humen go down in history, many celebrities to highlight the heritage and glory of its rich history of cultural charm, name and address the name of King, spread in the the Humen territory. Humen Town, statistics show that, Humen each year to attract 4 million tourists from home and abroad to come to the beautiful exploration of ancient, travel and tourism.
To further strengthen the development planning of the tourism industry in Humen Town, Humen Town, the joint Sun Yat-sen University to study the development of “Humen Town, construction and cultural city Plan (2011-2020)”. Under the Framework, Humen Town, the multi-faceted and multi-angle effort to build a the Humen characteristics of integrated travel services and a number of scenic spots with a considerable reputation, and strive to form a two-day tourism infrastructure routes to enhance the Humen tourism attraction.
Tourism Culture and Arts Festival next year will do
The garment industry has brought the flow of people gather, Humen Town, not lack of popularity is not the lack of tourism resources, but many scattered resources in the community in a “dormant” state, and did not play due benefits.
Humen town mayor leaves hole new, said in an interview with reporters, will explore the the Humen existing tourism resources, the integration of development, the largest of which are mine, is building the ruins of the modern history of China Memorial Park, and to build on land and sea panoramic with. Humen Town, will have jurisdiction within the existing rich tourism resources, in accordance to build Binhai International Mall featuring cultural tourism, business travel, leisure and shopping tourism city goals, planning, preparation of comprehensive carrier of cultural tourism and special configuration.
Build a tourism city, the construction of a large sports park, Weiyuan Island released Taiwan, integration Lin Memorial and Egongyan Hill, region, construction history and culture of the pedestrian street, folk culture and leisure areas, to promote Humenxiaoyan sites, Chen Yigong Park, Jiang Guangchi Nai Memorial Plaza and Memorial Park and other historical and cultural projects have been put on the agenda.
Humen will also build a recreational greenway corridor, Humen cultural relics protection units and the ancient village has a rich historical and cultural resources, ancient streets linked together to build two Humen Humanities greenway corridor. To create a special tourism route on the basis of the “City of Heroes Modern opening” Humen Town Tourism Culture and Art Festival, next year will be held first, and later held every two years.
Humen Town, the establishment of 30 million yuan special fund for development of cultural tourism industry, focus on supporting the development of cultural tourism products, the introduction of cultural tourism projects, cultural tourism infrastructure development and introduction of talents, etc., to guide the various types of capital, resources and talent into the cultural tourism industry developing.
The luxury prices buyers for enthusiasm has not diminished no comments
For luxury goods, the price does not seem new, but has become an annual “specified actions” Recently, there have been rumors that the famous luxury brand LV at the end of this month across the board price increases. The reporter visited the market found a lot of luxury in this quiet no noise, “rose, the brands have not yet prices have also said that the recent prices.
The face of “Up” sounded again a luxury, it was calm acceptance, some people choose to overseas purchasing, or to Hong Kong to bag bargains. But at the same time, and soon after there will be a number of “big” into the Chinese mainland market, indicates that the Chinese luxury goods market, the “heat” unabated rise.
The reporter visited: luxury prices
Recently, several media reports, the luxury brand LV at the end of this month across the board price increase 3 percent to 5 percent. It is understood, LV The last raise was in June last year. The reporter called LV National Customer Service Center, the answer is the official never released any information about prices, but do not rule out this possibility. ”
Yesterday, the reporter went to the Xinjiekou LV store, despite the store being renovated led to the current sales area is relatively small, but there are still dozens of customers in the purchase of goods, of which the majority to buy the package. Reporter to the identity of the customer asked the clerk whether the recent prices, the answer is “prices is not clear exactly when, but it should be faster, to buy as soon as possible”.
Dior store, the reporter saw last year rose to 25,000 yuan from 21,000 yuan to the DIOR LADY in the classic package, and then I asked the price was informed that this package has been re-price 4000 yuan rose to 29,000 yuan, an increase of nearly 20% . Large section of this package is priced at 32,500 yuan, compared with $ 2.9 million price rises 3500 yuan. Dior every time or probably in more than 10%, sales prices have to disagree.
Chanel, Bulgari has completed the China market prices. The Bvlgari clerk said, “Bulgari twice a year prices rose about 10% to 15%.”
Cartier is one of the brand this year has not been price adjustment, but the sales staff told reporters that in addition to other markets outside of China have completed prices. “It is estimated that the meeting tune of 10% to 15%, the specific time of uncertainty.”
The impression of luxury brands is concentrated in July and August, a collective price hikes, but the wave of price increases this year seems to come earlier. “A luxury buyer, told reporters.
Market reaction: Buy enthusiastic
“Up” sound bursts of luxury, its sales have an impact?
, Told reporters that want to buy Dior the DIOR LADY package, the sales staff said that “does not necessarily have the goods”: “This package we have only 40 sales this month, only two places.” The sales staff said , “limited supply is to ensure that it will not be filled.”
Limited and high prices, has become a luxury label, but also ensure its high-end positioning in the minds of the industry and consumers. For this reason, a lot of inherent luxury buyers do not seem to price increases regarding the “cold”.
Interview, the reporter found that many luxury buyers do not think prices will affect their buying enthusiasm, like commodities or to counter “win”.
Reporter survey found that the addition to have a certain purchasing power of consumers, but also about the price of the lot of fascination with the big people, overseas purchasing and Taohuo a lot of people to circumvent the mainland luxury prices. Been to Hong Kong shoppers will find that just last season’s products through discount special discount to Hong Kong can “pick up” to the “cabbage price” luxury.
Data link: China has become the world’s largest consumer of luxury goods
January 2012 report released by the World Luxury Association show that as of the end of December 2011, China has become the world’s largest share of luxury consumer countries.
Nanjing luxury market momentum of development, it seems that the “price” minimal impact on luxury goods sales.
“Although the price increase, but our sales are not affected in any way.” Dior store sales staff, told reporters specific to disclose sales, but certainly does not reduce.
“Our watches are Swiss watch master handmade, while fewer and fewer people now master the craft, and of course the price is to improve the Cartier store sales staff to explain the reasons for price increases.
“There are many reasons for price increases, may be tax adjustments, it could be rising raw material prices, the specific hard to say.” LV customer service staff’s explanation.
But it seems a lot of people in the industry, rising costs has never been the real reason for the luxury prices, luxury to maintain the fundamental properties of the high price.
NS women’s fashion wild, filling the individuality no comments
NS fashion clothing brand, derived from the soil of Western civilization, the ancient Greek culture, ancient Greek culture to create the most outstanding art of the ancient world, the human body have an earlier understanding and performance, there is no Greek art now the Western art With endless design inspiration for designers NS brand in the history of the Greek mythical and artistic atmosphere, and many days alone artistic elements, which bring out the NS brand to pursue the exploration of modern highest aesthetic realm , NS bursting out of the mysterious beauty and artistic charm unmatched.
Under the debauchery of the night, fashion personality, wild sexy girls nightlife colorful nightlife to the PARTY mode most of the times fashion symbol of culture, under the cover of night, in a variety of private PARTY or rock PARTY, her sexy and wild to be born with the release of a mixture of the embodiment of Angels & Demons, elegant and full of treason, to reveal the innocence of sexy. NS brand metal tones update this feeling of resistance, while the impact of lifestyle and tattoo art from Europe Impressionist culture integration, design a unique the PARTY cultural style clothing.
NS brand through a variety of interesting pattern cutouts hollow, translucent lace, mesh collage and tear, the empty design techniques; and elegant traditional and new-style mixing both ruffian grotesque combinations, with a provocative mad abstract image of the wild, modern locomotives culture will rugged and sexy, the perfect combination of the integration of street sense of tattoos is more interesting, showing the darkness enveloped the city filled with mystery. Yarn presents a watercolor effect to create an emotional atmosphere, the vague outline and shadow strokes to construct the magnificent impression of painting. Ingenious creation of the graphic design of the printing and dyeing technology, by the inspiration of abstract art school, the use of broad-brush hand painting style and static performance practices to reverse by curling the chains and lace pattern lines strange and vague handling dark romantic, so that women demonstrated in numerous fashion PARTY unique publicity charm and embellishment to create a young female whims wild and romantic flavor of the art.
NS brand mixed color light in the darkness of night blooming of ROCK-style fabric filled with the brand theme, delicate and subversive sexy cut, the beauty of the female body sexy apt expression; messy floral pattern and fabric for the expression of exaggerated style, advocates do not seek the silence, but find the color of the fabric with the female body tells a different emotional story.
Perfect the art of classical culture and modern fashion avant-garde of cultural arts phase combination with the known NS brand, has been running in front of the trend, the NS and strive for the modern fashion intellectual women design a can interpretation out of their spiritual aspirations, and through the unique of personal tailoring and exquisite modified design for the beauty of the female body and sexy free and unrestrained, NS to become a women’s advocate avant-garde fashion label, NS to open a new fashion culture —— the PARTY cultural style, so that the modern women an essential clothing brand.
Reward clothing inside, the outside view of building no comments
Dresses industry as the traditional industries of Shenzhen, how to promote transformation and upgrading, and guide to the development of high technology, branding, international, fashion, reflecting the Shenzhen quality? 13 am, the Municipal Political Consultative Conference Chairman during the day to Longhua New Area, Big Wave office in Shenzhen City garment industry cluster base research.
Municipal CPPCC Vice Chairman Mr Lam Kit, Longhua New Area Party Work Committee, Lu Yi, New Party Working Committee, the CMC director Wang Lixin, a member of the New Party Working Committee, the Discipline Inspection Work Committee Liu Kai Zhang, member of the New Party Working Committee, Management Committee deputy director of Neo – a member of the New Party Working Committee, the integrated Office of the Lord Ren Huangqi key, accompanied by research.
After visiting the unique design, like the Sydney Opera House, Scott Thomas Phil Garment Industrial Park, the delegation came to fashion a shadow Industrial Park, Huaxing Garment Industrial Park, exudes a unique range of fashion brand exhibition hall in the industrial park, charm. Different architectural style of the park, which look at the clothing outside the building. “Day of praise, and the garment industry cluster base is impressive, reflecting the” Silicon Valley fashion, eco-Big Wave “.
According to reports, the Shenzhen Garment industry cluster base is an important traditional industries in the city transformation and upgrading of the model base to start planning for 2003, with a total planned area of 1.46 million square meters, with 1.08 million square meters in an industrial land-use planning, the introduction of domestic well-known clothing 22 enterprises; two headquarters function area more than 200,000 square meters of land planning, project planning and construction of clothing public service platform, corporate headquarters building, incubators, R & D center. Apparel base, after the completion of 30% of the capacity of the Shenzhen garment industry will gather to form the industry industry is highly concentrated together to development trend.
Forum during the day and said that the garment industry is the traditional industries in Shenzhen to support the development of new industries, but also promote the transformation and upgrading of traditional industries to a higher level, reflecting the Shenzhen quality. At the same time, policy, planning must be the combination of reality and advanced. Ahead of plan is not viable. “He hoped that the Party committees and governments at all levels to open our hearts to be true to the enterprise, and enthusiasm to help. Enterprises should also give the party committee and government to fully understand and work together to really good thing to do practical things to do real.
Lu Yi said, Longhua New Area will be the Shenzhen garment industry gathering bases, accelerate the upgrade of the advantages of traditional industries, guide to high-end, brand, international, fashion, big waves to create the South China region as well as national and global fashion creative city. Lixin on behalf of the Longhua New District reported the clothing industry cluster based on the construction of ideas.
, Longhua District will strengthen the construction of co-ordination of the fashion and creative city; to further deepen the planning, development of supporting policies for the construction and development, as well as enterprises settled, set up special funds to support the enterprises in; perfect surrounding to the garment industry cluster based on road convergence; the introduction of the famous clothing brand at home and abroad, promoting the construction of public service platform; start the construction of the surrounding facilities; to strengthen services for the enterprises.
Toxic clothing harm? no comments
The failed drug clothes to enter the China market through what channels, through formal channels, the relevant departments How could this not pay attention to quality control? I have found the problem, from the entry at the beginning of the checks from the source, presumably the “poison clothes is absolutely not flow into the market, poisoned by Chinese consumers.
Toxic clothing Jingxian China
The pass rate was 50%, carcinogenic dyes exceeded up to 30.4 times the data is undoubtedly shocking numbers behind the damage to the interests of the health of consumers, the harm can not be overlooked.
Zhejiang Industrial and Commercial Bureau on April 11 issued a monitoring report, said in Hangzhou, Ningbo, Wenzhou sampling batches of 34 South Korean imports of clothing, only 17 batches of qualified, the pass rate was 50%. In a coat, actually find out that China banned the use of carcinogenic dyes Benzidine and exceeded 30.4 times.
17 batches of the product is clearly not in line with the national standard varieties, including dresses, pants, men suit, sweater, jacket, overall quality is poor. The detection of clothing fabric fiber content is an important indicator of the intrinsic quality inspection of apparel products in the detection of 17 batches of products, the fiber content of the eight batches of clothing marked inconsistent with the content of the actual detection.
Substandard goods involved in SHE’S MISS, ZIOZIA, O’2nd, MOGG PINK, SIEG FAHRENHEIT, collncos, HAZZYS, D’modes and other brands.
Knit jacket is worth noting that the general distribution of the monitoring of a nominal Daima Shi (Zhengzhou) Clothing Co., Ltd., trademark “D’modes Thelma poem” detected “National Textile General Safety Technical Code” banned the use of biodegradable aromatic amine dyes – benzidine dyes belong to the country’s textile and garment disabled, and not be detected directly carcinogenic to the human body one of the dye.
Obtained by the detection of benzidine content of this dress is very high, reaching 608 mg / kg. Relevant national standards, the content of the material limit is 20 mg / kg. In other words, this dress benzidine excessive levels of up to 30.4 times.
Apparel imports in the domestic accidents in recent years to frequent. In Zhejiang, a few years ago, there were a number of Louis Vuitton, Hugo Boss and other European brand of shoes imported substandard quality, to be publicly destroyed. In 2011, Shanghai Port imported clothing and sampling failure rate even as high as 55.8%. Only the first half of the Shanghai Port imported clothing 11 500 grant, the value of $ 220 million. 5625 of these shipments in the Shanghai Entry-Exit Inspection and Quarantine on sampling and testing, and over 3100 batches failed, the failure rate as high as 55.8%, which color fastness, PH value, azo dyes, formaldehyde, etc. become the hardest hit.
Huainan orange, orange raw Huaibei was born in trifoliate orange “?
Concerned about the country of origin of imported clothing, you will find is very strict quality standards. Such as South Korea in 2011, its nano materials standards with European and American standards, they reported to modify the standard of the WTO, even children’s clothing bags Do not add harmful substances. More stringent requirements of the United States on imports of clothing, the label must indicate the name of the country of origin, importers, distributors, retailers or foreign manufacturers.
However, these things into a changed taste. Imported clothing, imported toys, food not only in recent years have become of Quality Supervision, Inspection hardest hit, such as the 5000 shirt is a tear on the breaking news from time to time.
Behind the interests of the chain emerges
The importers concerned only about how to seize the market, how to make money, business fame and fortune is nothing wrong, have no interest in the product quality, had to abandon their own sense of social responsibility is not responsible for acts. The more people feel scared, but also imports of business knowing that the clothes failed, blinded by the behavior of such, should be condemned and severely punished.
Importer – to import these clothes when field trips? The quality of these clothes, you know? From the failure rate of 50% and exceeded 30.4 times the data, we can see that the importer did not delve into the clothes quality, they also have no interest in these.
Imported clothing heat up the brand in order to save costs began to produce output to China. A garment factory owner told reporters, “In fact, a lot of clothing imports in the domestic processing, OEM export and then re-sales back to the domestic market”.
The data show that January-February, Zhejiang Province, SMEs often clothing imports was $ 4,688,000, an increase of 21.2 percent, accounting for 19%. February, Zhejiang Province, imports from the EU clothing $ 6 million, an increase of 1.7 times, accounting for 44.2% of the total value of imports of the same period in the province apparel; SMEs often clothing imports was $ 2,565,000, an increase of 1.2 times, accounting for 18.9%.
The garment factory boss also revealed that, in order to ensure the production abroad, many foreign brands, the factory’s “semi-finished products shipped back to China, the final step in processing and then sold to China.
Industry people said that the imported brands, in fact, the vast majority of imported products, are at home or the surrounding areas OEM OEM and then bend imports from China “OEM range from participation in the process gradual transition to the production of products, some raw materials have to rely on, including the South Korean clothing popular in recent years.
However, the OEM does not OEM is not critical, whose brand who is responsible. In theory, the imports of clothing or a local clothing, safety factor, the local quality supervision departments should provide consumers erected an efficient firewall.
Regulatory system is imperfect
On “carcinogenic clothing” as a distributor, timely recall of course, necessary at the same time, we inevitably have to ask the “cancer apparel,” Why can all the way “green light” to travel on the sea broke into the market?
Professional customs clearance company, who declined to be named, told reporters that apparel goods, the customs inspection is generally the number of check goods, labels, special inspection is generally not the problem of clothing material, only for certain key targets, priorities to conduct random checks of substandard goods into the normal phenomenon.
“South Korean imports of clothing this definition is rather vague, from production of direct imports from South Korea or imported brands manufactured in China? This is a big difference.” Wang Zhuo, secretary general of the China National Garment Association, “International Finance” an interview with reporters said the former system of checks is the international standard method, but also to the quality of the products in question left a loophole; If the latter, the relevant departments should carry out the usual market supervision, including production and sales, the Zhejiang Industrial and Commercial Bureau behavior is a good case.
Quality control of imported goods, the relevant department or half-heartedly, or are they too lazy to intervene is not responsible for the consumer possible to find other problems, missed two great harm. Strict control requires a certain cost on imported goods, but consumers need to pay for health costs compared to the recall failure clothes need to pay the cost compared to probably the sesame seeds in a watermelon, pale into insignificance, but also necessarily extent, undermined the credibility of the relevant departments, relevant departments should be considered this account.
Businesses export goods in China are generally merit-based exports, Korean businesses but then China’s exports of “poison clothes, I can not help but feel chest tightness. On one hand, China’s “selectivity” of export commodities, does not lie in how xenophilia China’s business, but rather the foreign imported goods to ensure the quality is very strict, the threshold is set too high, did not give the goods of China’s “non-excellent” place to go ; the other hand, imports of South Korean “poison clothes event, can be seen to what extent China’s imported goods quality control is lax, no threshold.
Put an end to foreign “drug clothes from the import source
Imperative from the import source protection of consumer interests, the relevant departments not only the quality of the goods to the formal channels come in strict customs, but also to crack down on illegal import channels.
In fact, the State General Administration of Quality Supervision, Inspection and Quarantine since last year on imported clothing to focus on monitoring, test results show that last year, the annual batch failure rate was 10.2%. Among them, highlight the failure phenomenon of the safety of imported clothing and composition indicators, including color fastness, including composition and labeling does not match, including excessive pH values have become a significant phenomenon, the other failed projects involving methanol content exceeded, banned azo dyes are not qualified and unqualified products origin from like Spain, Italy, Korea, India, Portugal, Japan and the United States and other countries and regions.
Consciously rely on businesses, rely on the screening of consumers, not the complete elimination of substandard goods into, and thus is imperative from the import source protection of consumer interests, the relevant departments not only to formal channels coming in the quality of the goods in strict customs, but also illegal import channels to crack down. If the high point of view of foreign imported goods to ensure the strict threshold established, South Korea “poison clothes” is categorically not enter the national market.
Over the years, whether it is frequent food safety accidents, “rubbish” projects, flood, etc., in many significant impact on the vicious incident, the regulatory system is not as even as chaos, is critical to the “curse”.
Is finally coming to consumers
Under the guidance of the “Famous”, the clothing, some consumers of South Korea’s pursuit of passion, eager to buy and be proud of wearing South Korean imports of clothing, the passage of time will be the neglect of quality issues, the South Korean clothing lost due diligence.
Korea’s “poison clothes,” the influx of consumers have some responsibility. Korean, South Korean stars popular in some people on the elements of South Korea had a yearning and worship, as if the Korean tattered clothes are fashionable. Under the guidance of the “Famous”, the clothing, some consumers of South Korea’s pursuit of passion, eager to buy and be proud of wearing South Korean imports of clothing, the passage of time will be the neglect of quality issues, the South Korean clothing lost due diligence. Spoiled by Chinese consumers, the Korean apparel selling incomparable, leading South Korean clothing manufacturers were blinded by shoddy, at the expense of the health of consumers at the expense, only to earn more RMB. In the event of “poison clothes from Korea, Chinese consumers should learn to rational treatment of the Korean clothing, you know, not all Korean are stylish and handsome, the same token, not all South Korean clothing suitable for wear on the body , so that consumers in the purchase of South Korean garment must maintain a minimum vigilance.
This time, the face of South Korea imported a large number of carcinogenic clothing, the public should not only lack credibility merchants condemned the same time, more ineffective regulatory system that sigh. In fact, if the relevant regulatory system can not be serious accountability and accountability, not only will have a “carcinogen” against public health, also bound to have more problem commodity blatantly breaking into the market!
Dressed up and dance: The mix of beauty! no comments
You have purchased your prom dresses, shoes, jewelry and handbags. You have decided whether to style your hair or go to a beautician. Now you have to decide whether to make your own makeup or have it done professionally. With 2007 prom dresses, it’s all about fashion and makeup is a part of that fashion statement that will make you shine!
If you are one who does not like wearing makeup, you have to use a small amount for your prom. Makeup will cover functions and unwanted stains.
If you’ve decided to do your own makeup, put on her makeup before putting on the gown. This is a precaution to protect your prom dress drops or spills that may occur while applying makeup.
There are many tips for applying makeup that can bring out your natural beauty.
Foundation and concealer
The first step in applying makeup is choosing the perfect base. This is done by matching the makeup with your skin tone and complexion. Always ensure that the composition is blended and there are no baselines around the neck. For any visible defect or dark circles under the eyes, a concealer can be used. Only apply it lightly and mix in well with the foundation.
Eye Makeup
Once your foundation is applied, the eyes are the next important step. You do not want your eye shadow to match the color of your prom dress, but I want to compliment the dress. In order to highlight your eyes, you will use a lighter shade or the base color of the lash line to brow. Use a darker shade as a contour along the upper lash line from the center to the outer corner, then back along crease.
With an eyeliner pencil, draw a single line on the upper lash line from inner to outer corner. Then draw a line under lower lashes from outer to inner corner.
Mascara adds the finishing touch to your eyes. Hold the brush vertically to stroke your lower lashes. So, to your upper lashes, move the brush back and forth at the base, and then sweep the brush upward.
Blush
You may want to add a little blush just to make people think you have a natural shine. For this application, use a blush brush and it will make mixing easier.
Lipstick
Your lips can be brought out by lining it with a pencil, then fill with a creamy lipstick. This will give definition and shape of your lips. Bright lipstick can be used to that look impressive.
Dust
Finally, after all prom makeup has been applied, dust your face with loose powder with slight movements to the downside. This can be applied using a powder brush
Body Makeup
You may want to experiment with body composition to highlight your prom dress. This is glitter powder or gel that can be applied to your arms and shoulders and it will look as if under the stars
Just a tip: Do not use any of your friend’s makeup (especially eye makeup). The bacteria may be in the makeup, which has been opened and used. This can cause eye infection or pink eye. If you are having your makeup done professionally, carry your own lipstick with you.
These makeup tips can also be used for other occasions in which formal dresses, homecoming dresses and quinceanera dresses are used. Makeup and prom dresses can blend to bring out its beauty on your special night!
Market and brand: a breakout no comments
1 from distributors to brand operation business
Just arrived from guangxi nanning back to the stone lion costume city CAI the filial piety, a face of excited. Nanning trip fruitful, and more than he had expected. This time he went to the total generation in guangxi and talk about cooperation, push their own brand, when he put his plan to jilt to total generation, total generation very agree with, the two men hit it off. “This year plans to open 10 home stores, open to 20 home next year.” The total generation with CAI xiao ran in guangxi guilin, wuzhou several cities, the next level 2 agents are willing to follow their transformation brand.
Guangxi is the third win CAI xiao provinces, he plans to win this year two provinces of site, their stores open to 50 home. “This is not hard, I’d like to open 100 house is also no problem, difficult is to keep up with the goods, I have to step by step.” CAI said the filial piety, push the enterprise brand, difficult is lack of channels. But to me such old ones, the most advantage is more channels.
“I know push brand is very tired, so my brand more than ten years ago, registered in the hand didn’t dare move drag.” Last year, in costume city under the encouragement of management office, CAI the filial piety finally “sea”. First of all in jiangxi and anhui three lines in the city is home to a 10 shops, sales actually are pretty good, CAI the filial piety, surprised. For how to work a brand, has accumulated a preliminary experience.
The beginning of the year, stone lion costume city made “service merchants” work plan, issued a series of encourage merchants of second venture of measures, with a special encourage businesses channel distributor for the brand by the transformation of the carriers support policies, and more determined the filial piety brand of CAI faith.
“To do wholesale and brand completely are two different concepts.” CAI said the filial piety, to do wholesale, “care” yourself more, but to do brand, have to adjust channel profit distribution mode. “This fall is not difficult, difficult is a brand to build complete system from raw material purchase, production, design research and development, test market, brand tracking, and many other link, any link does not follow to go up, are likely to emerge systematic error.” CAI said the filial piety, brand makes people pesters, “but have the support of the government of the, I have confidence!”
The transformation in the operation of businesses brand costume city the lot. For example LiXin fashion wholesale department launched the “new hui” brand, WanXingLong commercial launch of the “VANSLON” brand, and so on, YiXiaoWen is one of them, but his approach to any other person. He do not products, but sells, make the store brand. “I have a lot of production enterprise of hand resources, their products are very good, I’ll play the advantage.” YiXiaoWen set up shop around, and then let his enterprise product hanging in his shop to sell. When his store blossom everywhere, people suddenly realize: so, this also can do big! This is a kind of the mode of innovation, is similar to the home of hailan.
2 brand hatch brought change trend
“Only do production processing link, not building on brand development decisive brand culture, design and development, marketing, sales channels, etc, will be seriously affected the survival and development of stone industry.” So, how to play professional stone lion costume city market leadership, promote the transformation and upgrading of stone industry?
“The stone costume city in both directions and send force.” LiYan said: “one is a hardware upgrade-to speed up the logistics, hotel and other supporting project construction, the atmosphere of the fashion market is decorated, get rid of the old tradition of low-grade, image category layout, build a suitable for local wholesale market trading environment and market image features, and then pulled the industry development; 2 it is software upgrade-do real and stronger e-commerce platform, fashionable originality square, heartily providing for individual and professional service, form a more value” intangible market, enhance the brand hatch function.” With the LiYan CAI filial piety they, in their own brand tyre.
“Want to push their own brand, I also hesitant several years. Finally, I have resolved: late do better sooner than do!” LiYan said, the quality of the same jacket, in brand shop can sell to thousands of yuan, at wholesale retail store to sell only is controlled yuan, why not do brand?
LiYan said, if want to push the costume city commercial brand, has many advantages. Want to find fabric, looking for design, looking for fashion colour, looking for information, looking for inspection agencies see quality had not pass, can be a costume city, directly on fashionable originality square can solve a problem. This year the management institution costume city implement “catch project to promote ascension” strategy: one is the construction of electronic commerce, continue to improve transaction platform construction, and plans to build the electronic commerce zone; Two is to promote creative industry area construction, continue to increase clothing research design, software development, advertisement design, brand planning, creative brand have distinctive style introduced in stone lion costume city, make the creative industry further enhance strength; Three is to improve the famous brand remit influence, through increasing advocacy, planning and promotion and tour docking form such as contract, increase the famous brand collect influence, its tourism sales proportion, leisure, shopping, into a tourist as one of the major clothing wholesale market. Combined with the expo, stone lion costume city as a modern fashion industry exhibition trade platform function more and more prominent, very beneficial to the growth of the brand.
“The integration of resources related to the stone industry chain, in recent years, costume city close to give full play to its market, grasps the market dynamic advantage for the brand, the hatch provide support, and brought think-tank change trend, is deep merchant’s heart.” LiYan said, it is also so, today’s costume city more and more merchants on the road of the brand.
3 electricity traders quicken brand molding
“The stone, the past the occasion costume city to plant, and the small one or two, big ten more than 20 home, now many merchants to not only factory, and in the online connecting a store.” ShenJinLian to tell a reporter, now their children college open shop is back, costume city a year of online sales were little say that also have more than yuan. And all of this is due to the stone lion costume city e-commerce platform the exemplary role.
“2008 start electric business platform, costume city I couldn’t understand it, think this is showy, virtual, it doesn’t. But in the college’s daughter read, haven’t graduation she begin to do online shop, now on the net sales of daughter than I entity shop, I just know, networks do very ill.” ShenJinLian began to research this thing, to their peers quickly became “experts”. He said, do the platform has the costume city three features: one is the ideal network shops combined entity mall in online mall through online enterprise, in online wholesale retail business, realize the organic combination of the online line; 2 it is through the network platform and realize the production and marketing docking, expand sales channel; 3 it is powerful online payment function and offline value-added services combined. Last year, they again in taobao opened a mall, for the enterprise, merchants agent sales, trading in a straight line.
Through the building belongs to own electronic commerce system, stone lion costume city drive more and more merchants “get an electric shock”. As prices of raw materials and labor costs rise ceaselessly, the impact of the original market is bigger, and shop after springing up, because the online shop directly to consumers, reduce the intermediate link, the money collecting fast, shishi product prices and industry base advantage has been revealed.
“Online changed is not only the sales model, but also accelerate the pace of industrial upgrading.” ShenJinLian said, because the shop thing, must design update more fashion, more rich varieties, forcing more and more businesses focus on innovation, design features of their own products, from OEM to gen card, from the processing to research and development model. ShenJinLian tells a reporter, the daughter XiLang trademark registration, also have their own design studio. The past being second banana to his daughter, he now being second banana to her daughter.
In the stone lion costume city, merchant business shop of successful cases still has a lot of, this achievement is also the ancient by card, XiLang, zhan, with a number of tiny Sally, network brand, among them, the ancient by card had become the taobao recreational men’s clothing brand top, most conspicuous.
Through various channels to speed up growth, stone lion costume city rise in recent years a number of “growth” small and medium-sized brand, from the tenet of “win terminals” strategy and the expansion of these brands, the road map, we can see the growth of small stone lion costume city brand pattern will more and more big.
Ningbo rise more than 20 children’s clothing brand foreign trade clothing to children’s clothing transformation no comments
Ningbo close and jess card Co., LTD. Is a focus on American leisure clothes do men’s clothing enterprise, recently, they turned to children’s clothing industry. In the men’s brand GXG bred the leisure and the sales income is pushed to the peak of more than 30 one hundred million yuan, the company was brewing a children’s clothing brand. “Our children’s clothing brand name ‘LOVEMORE’, literal translation is called” let a little more ‘, a myriad of is’ love ‘plans in July this year, opened the first batch of stores.” GXG brand chief stowe r a.experimental study into mixing told reporters yesterday.
Children’s clothing, clothing industry is recognized as the last piece of cake, and have shot the nuggets. Among them the for the group, ningbo lion Dan Mr, cathay Pacific and long lung many foreign trade clothing enterprises in March when the domestic market, many choose the children’s clothing brand. Add the rest before, has very peaceful, birds, spring YaZi, and appear recently tiger Patty, lai di is children’s clothes etc, now more than twenty children’s clothes ningbo independent brand.
Children’s clothing brand gradually to your eyes
Say to the children of ningbo, not mentioned China’s first children’s clothing brand “rest”. In the 1980 s, the Japanese animated feature the rest “swept the country,” rest “children’s clothing is made, long dominated the children’s clothing brand after” one “position, when the height of annual output reached 3000. But then the brand go a period of curved road. In recent years, changed the children back to his former club, eshoo began. “At the moment we in the national have made more than 100 monopoly stores, sales to 20% higher than expected.” Ningbo ikkyu children’s clothing Co., LTD, deputy general manager WuWei flocking said.
In the “rest” after d-will, many ChengRenZhuang brands depend on the mature brand operation ideas and market experience, a few years ago, begin to children’s clothing industry extension. Bird has very, peace is one of the important representatives.
And recently spread to make children’s clothing brand of close and jess card Co., LTD is also ChengRenZhuang brand extension to the children’s clothing brand. The children’s clothes Hamilton r h.plant regeneration of brand, told reporters on the market now playing children’s clothes is mainly cartoon brand, lovely CARDS, they do children’s clothing company will play fashion brand, in the children’s clothing areas continue GXG fashionable style.
Apparel trade enterprise have been packed into children’s clothing market. Ningbo the for the group is an established in 1997 years of foreign trade enterprise, beginning in 2007, the export in “two legs” walk, the French children’s clothing brand agent Alphabet (love law shellfish). “At the moment we entered the children’s clothing brand has more than 250 stores, supermarkets, many children’s clothing brand in ningbo in the national market share lead.” The group’s sales in domestic market and industry sector general manager JiangHaiRun confidently told reporters.
In 2009, ningbo the appearance dress Co., LTD issued its children’s clothing brand-” didier deer “the first one door inn. The brand for high-grade children’s clothing, located in the urban children make energy natural, elegant and fashionable image. Export to suit, casual wear, women’s primarily ningbo KangNan dress Co., LTD have been playing a children’s suit idea. The company’s chairman ZhangGuoPing introduction, the production of a small business suit, the factory price 500 yuan, order at home and abroad every year there are more than 10000 sets.
In a clothing company for more than 10 years of foreign trade business wang jun, two years ago out of foreign trade field, spent 10 million yuan established ningbo Derek tiger children products Co., LTD and started producing children’s clothing, under its own brand name “tiger Patty”. Now “tiger Patty” have entered the intime sales system, sales of fast growth.
In the country, many famous brand early shoes clothes in the children’s clothing market transfers-will, such as seven Wolf, three water (kang nai), anta, 36 once, etc, and some international big shop sign like NIKE, ADIDAS, BabyDior etc have also practise to children’s clothing areas. Even the original production of drinking water and home appliance enterprise also began to children’s clothing industry penetration, such as wahaha group just over a few years ago the wahaha children’s clothing; Home appliance giant haier with animated feature the haier brothers “influence into the children’s clothing market, to” haier brothers “to fight a Chinese children with a former brand; Clothing B2C e-commerce company every guest sincere product and mecoxlane, will also children’s clothing as main one of business…
Industry insiders predict, the children’s clothing industry overall the outbreak of the time has come, the next three to five years will appear of children wear one, two, three line brand. In this round of “children’s clothing hot”, zhejiang, fujian, guangdong and three children’s clothing will play the role of the local brands in domestic market. At the same time, Shanghai, Beijing will become a foreign brand into the important bridgehead domestic market. And the main production base in ningbo yinzhou, beilun, fenghua, ninghai, xiangshan, etc, and has presented the brand trend.
Children’s clothing hot “reasons
So many clothing enterprise value children’s clothing, the natural for reason. According to the statistics, at present our country children under 14 about 314 million, consumption of childen’s garments market potential is in 80 billion yuan of above, and double-digit percentage above the rate of growth of. As the income of the family raise further, and urban and rural residents have reached a well-off standard gradually, consumer demand has been made over the past to meet the basic life of practical to pursue beautiful fashion model.
GXG brand of the company into the children’s clothing stowe r a.experimental study into mixing field as a kind of strategic expansion. “The clothing industry on the wave after wave of market and now it’s up to the children.” Stowe r a.experimental study into mixing analysis, in the er, such as the rise has very brand, BangWei, with DanNu, pure and good, tang lion these brand and a rise. In 2008, five years before the Olympic Games, Olympic effect that NIKE, adidas, li ning, kappa is sports brand rise, then is the leisure brand plate collective up, and children’s clothing will be China’s future within five years of more hot a plate.
“After 70, since 80 to become social mainstream consumers, they to very high brand recognition, as they gradually parents, a new market will be in their hands was born.” Stowe r a.experimental study into mixing said.
And let the children’s clothing capital favor another reason is: the children’s clothing brand of concentration is not high, so far, has not formed domestic children clothing market such as men’s clothing, women’s, casual wear, sportswear, that national brand or leader brand.
At present, the domestic children clothing market pattern is roughly, domestic foreign brands of the half, and in domestic manufacturer has 50% of the market, only about 30% have brand, and mostly in one, two, three kinds of urban cluster; 70% are without brand state, distribution in the broad rural market. And in foreign countries of brand occupies 50% market share of, almost on a line in the city center.
The market will further subdivision
Domestic children’s clothing enterprise brand localization mostly in the child, and baby young boy or ShaoNianZhuang into few; Price is concerned, the majority of children’s clothing brand concentrated in high-grade, and luxury or a few high-grade children’s clothes. Analysis of the personage inside course, children’s clothing brand will further subdivision, high-grade luxury children’s clothing brand will even came into being.
In 2011, wenzhou garment industry has introduced a “jingle”, “jumping fish”, “verona · the wye los”, three children’s clothing brand. And “barak barak”, “red yellow la” and so on the different, these new children’s clothing brand “love” on the high-end market.
Ningbo also have enterprise value high-end children’s clothes. The original tang lion company general manager DaiChengHao leave early last year after former unit in and raise children clothing market moving tens of millions of dollars, founded the horse riding ningbo’s children’s products Co., ltd., and is now the horse riding French fashion male children’s clothing at has a comprehensive market, the brand reference Europe type design style, positioning relative high-grade, the most expensive a children’s clothing to sell to 2000 yuan.
The reporter asked: positioning high-end will worry too high? “Different people, have different horizons.” DaiChengHao says he is not worried about, from last year’s market reaction to, the result is right also. Now the “horse riding a meal” fashion in the national children’s clothing has more than 30 stores, set up shop in the supermarket, the future will also widened.
The endurance “run”
“Just began transformation, we all think that make brand sells children’s clothes on price, often to want to hundreds of, clothing industry is the risk of profit a blank piece of, in fact is not the case.” A children’s clothing enterprise old total regrets ground say, in brand operation over three years later, the domestic children clothing market still hard to grasp.
Children’s clothing market and not “fairy kingdom”. Ningbo for the general manager of the group JiangHaiRun think, now some enterprise into children’s clothing with a little field blindness, although children’s clothing is a new market growth, compared with the men’s clothing, women’s adult, the entry threshold low, low cost, small risk, but the cost of production children’s clothing is not how many women’s low, do the children’s clothes than men’s clothing, women’s profit margins, and really to do a children’s clothing brand, and is not a easy thing, be made by well-known brand should be “big investment”, this is why children’s clothing attracted a lot of all kinds of the background of the enterprise in, but it is difficult to have a leading brand of reason.
“We have dedicated and professional attitude to do the children’s clothes.” JiangHaiRun to think, now a children’s clothing brand of traditional idea to change, not like business as ChengRenZhuang management children’s clothing, the consumers to buy the children’s clothing is not simply is to let the children wear warmer, more exquisite fashion and grade, consumer demand for children’s clothing tends to tidalcurrent, the brand, personalized and safety, their business model also should by traditional mode to specialization, standardization management pattern changes. According to different points method, the children’s clothing will have more and more fine subdivision, such as sports, Korean, European, black and white. From the sales channel cent, have stores patterns and stores, supermarkets in the shop of mode. The thin slice of the category, the competitive intensified.
“The whole of children wear admittance threshold in gradually improve, although the big market, but for operation of market group is professional requirement has increased.” ZhangXiaoFeng said, into the children’s clothing industry in the risk increase gradually.
The letter, deputy director of the committee ZhouXueMing think, ningbo children’s clothing is preliminary already brand development appeared tight, this, to a certain degree will strengthen the entire ningbo garment plate, but children’s clothing brand is shaping the endurance “run”, ningbo children’s clothing to contribute to the green harmonious humanistic care, exquisite concise and practical, tong qu, comfort and environmental protection, cultural connotation, the enterprise should strengthen the research and design of the children’s clothes.
European and American orders dropped apparel foreign trade enterprises are facing challenges no comments
Europe is an important export destination of China’s foreign trade enterprises. As an important export industry, one of the textile and garment, 1 September 2011, China’s export growth of textile and apparel products in Europe decreased significantly. Small and medium-sized textile and garment enterprises have felt the impact of the debt crisis in Europe.
The data show that in 2010 China’s textile and garment exports to the EU growth rate of 28.95%, 1 September 2011, the growth rate of 5.38%. In this regard, the Investment Advisor in the light industry Qing Zhu Jiahua, a researcher said, indicating that part of the textile enterprises in China orders shrink, the capital chain will be in trouble.
Canton Fair ended on November 4 in the haze of the European debt crisis, official statistics show that in spring and autumn fairs turnover of 74.76 billion U.S. dollars, the textile and garment export turnover reached 3.42 billion U.S. dollars, recovered to 2007 the level of short-term orders accounted for 88%, showing a higher trend.
The one hand, due to poor international economic environment, slow down the pace of international economic development, apparel foreign trade demand-pull, causing a direct impact on China’s foreign trade sales, at the same time, the RMB exchange rate is the expected appreciation of the major clothing companies are dare not rashly take a long single, in order to avoid fluctuations in exchange rates result in losses.
Many small clothing companies to do foreign trade alone in order to maintain the operation of the plant, “do not make money, but now the market is to foreign trade enterprises at a loss. However, the start of the domestic transformation of foreign trade enterprises, it is extremely difficult for SMEs.
Due to domestic Distribution to dealers, distributors, met sales bad in various ways, drag models. Therefore, the capital chain tension has become the biggest dilemma of the foreign trade of small and medium-sized textile and garment enterprises in transition. Garment enterprises require a higher turnover rate of capital, as much as possible to shorten the recovery cycle will be an inventory of enterprise operation rate, raise the level of corporate revenue, in order to safeguard good corporate operations.
Expand into new markets from the perspective of funds, needs of the textile and garment enterprises, large amounts of capital operation. From a business perspective, the impact of the credit crunch, light industry, the credit support efforts to continue to fall, leading to the tight part of the business capital chain. Integrated at all levels of analysis, small and medium-sized foreign trade garment enterprises will be challenged.
Find maternity clothes that will make you feel beautiful no comments
What is the biggest concern of a mother-to-be? Looking fat and unattractive, of course. However, with a collection of maternity clothes low cost you can be well on your way to look and feel attractive again.
A mother-to-be should be the happiest woman on earth, but sometimes the extra weight gain can put a stop to the way a pregnant woman feels. Choosing the right maternity clothes can go a long way toward relieving the unpleasant feeling that a woman often experiences.
Whether you are of smaller size, or you can find some funky maternity teams and trendy at cheap discount prices. Looking good is half the battle when it comes to feeling good. And looking good is just a matter of spending a little time to find maternity clothes suitable for you. Appearing stylish is a goal can be achieved through the whole pregnancy experience.
Some women believe they have to look thin to be beautiful. That is far from the truth not even funny. A wide selection of cute maternity clothes in stores or online that can make you feel sexy again no matter what size they are. There is absolutely no reason why any woman should have to squeeze uncomfortably in a suit that is too small in an attempt to look impressive. Not the size, but the style and fit that will improve your appearance.
The purpose of maternity clothes is to help you feel as comfortable as possible with their increasing weight and size. But that does not mean you can not find some maternity clothes fashion you can feel good in. find some funky maternity clothes only takes a little searching online or through retail stores. Cute maternity clothes you crave is out there, just need to find.
In addition to maternity pants, shirts, skirts and dresses are other articles of clothing that can increase the comfort of a pregnant woman. Finding the right lingerie is very important too. If you look good you need to feel good. Nursing bras must have the ability to stretch, so that the fasteners are the most popular cotton during and after pregnancy.
If you would still feel sexy for your husband may feel the need of some maternity thongs. They have become a very popular in recent times. Can be found in very soft fabrics that stretch comfortably below the belly of a woman. They can be stretch cotton fabric for the ultimate in comfort and also come in a variety of exciting colors and patterns. Just because you’re pregnant does not mean you can not wear similar clothes that are already accustomed.
Other articles of clothing can still be used during this period are jeans and shirts. Jeans and T-shirts are made especially for mothers-to-be. They have special areas that fit elastic form still looking modern and attractive.
Skirts and dresses can also be used regularly during pregnancy. Skirts are probably the most popular form of clothing during this time of your life. They can fit loosely for comfort while hiding some extra how you are doing your best to not show. The dresses are also popular for the same reasons. This type of clothing gives you a little extra space for growth and comfort.
The main thing to keep in mind that it is the purchase of computers that are too tight to begin with. It is generally advisable to buy clothing that has some “grow” room. Buy things very tight means that exceed faster. If you have a large shopping budget you may be able to get away with buying things to fit. But if you’re looking to save money by going with cheap discounts you should consider finding maternity clothes that have a little extra space for growth. By buying this way you will be able to save money by using this funky clothes for a longer time period.
Now you can see how important it is to find cute maternity clothes, trendy and modern, both for comfort and appearance is the time to start looking for them. Shopping online allows you to find nice clothes size small and most beautiful in the comfort of your own home. Once you know what’s below, you can visit the shops and start trying on clothes to help you feel the most beautiful possible.